Sometimes it can be difficult to know exactly where to start when you’re starting your sales journey for the first time, either with your first offering or your next new offering. We have experience around how you should deliver your product or service to customers and achieve a competitive advantage.
– Competitor analysis: What does the landscape you’re approaching look like? Competition, disruption, positioning, pricing.
– Targeting strategy: What’s your target market? How do you approach it?
– Persona profiling: Who should you target? Which industry? Which companies? Which individuals (buyer personas)?
